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GRAPHIC DESIGN & IDENTITY

Often an assignment consists of only a single assignment. It can be a printed matter, or a book that needs to be designed. It can be an illustration that is requested. But sometimes the assignments need a little deeper commitment ...

This may be when a concept needs to be developed from scratch. Then we always start by familiarizing ourselves with the client's company and organization. How does the company want to be perceived? Who are the recipients / target group? What does the economy look like? What advantages does the company have over its competitors? Why should customers choose this particular company? Once those questions have been answered, we can start the journey together with what needs to be done.

A brief / assignment description from the customer is always good to start from. In this way, we do not have to guess and the solutions will be better from the beginning. If there is a business plan and maybe even a marketing plan, we are happy to take part in these as well.

If the company has a prepared graphic profile, we familiarize ourselves with it before the project starts. If a graphic company profile is missing, we must still try to find a form that suits the purpose. However, it takes a little longer. Should a graphic company profile be completely missing or if the current one has been depleted throughout the year and no longer holds together, we are happy to help develop a new one or update the one you have. For smaller profile assignments, we carry out the strategic work in collaboration with the customer. For larger commitments, Brunzell Design takes the help of a network of knowledgeable colleagues.

In a graphic profile review, we review your logo, What do you use for graphic expressions? Is the color scale uniform and sticky, What fonts are used? What graphic elements and images are there? We cut through all your marketing material to see what holds the measure and what should be improved. The goal is for your company profile to be uniform and clear. We help you find the common thread that will permeate all marketing material and everything you show to the outside world. This includes, for example, office prints, trade fair stands, sign systems, give-aways, advertisements / banners, packaging design, printed matter and websites, etc. The basis for all effective communication is to be consistent in how you look and that you are clear when communicating.

Read more about corporate identity

THE BASICS OF A

CORPORATE IDENTITY

 

HOW ARE WE DOING THIS?

We assume here that the goal has already been set. You know how you want to be perceived and what makes you unique. In other words, you already have a business plan. The next step will then be to determine how we should proceed to create a sustainable graphic and communicative concept.

EXAMPLES OF

CORPORATE IDENTITIES